As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.īenefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990.
#Hoola contour powder skin#
With this mix and the right applicator, you can create a more sculpted complexion rather than looking like you shaped and shaded your face with bronzer, which won't fool anyone.īottom line: This is a very good pick for bronzer, but strikes out for contouring, especially if you have a lighter skin tone.īenefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials.
Is this workable at all if you wish to contour? Maybe, if your skin tone is medium to light tan however, the most believable contour typically has a brown base with a hint (just a hint) of warmth or a taupe-ish shade. The sole shade's finish is long-wearing and, once set, offers natural-looking, translucent color that builds color well for those with darker skins tone or simply want more intensity. If you want a fragrance-free bronzer with a soft, easy-to-apply cream-to-powder texture, this works beautifully. Contouring is supposed to add depth and shadow, not "color". The shade's copper-tinged warmth makes it difficult to create shape and shadows on the face, which is the reason to contour. The issue is that the color doesn't work for contouring-it's simply too bronze-y. It's not that the color is bad it's an attractive, medium bronze tone that's workable for light to medium-deep skin tones.
The only issue with this twist-up, cream-to-powder stick for normal to dry or combination skin is its color. Benefit's Hoola Quickle Contour Stick joins the party but works better for bronzing than it does for contouring! Contouring is a classic makeup technique that continues to enjoy a resurgence at cosmetic counters.
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